Dutch Duo Freeling Waters Breathes New Life Into Classic Vernacular
How satisfying it must be to arrive upon an idea that is large and rich enough to sustain years of experimentation. Typographer Gijs Frieling and painter Job Wouters have been lucky enough to find one. Known collectively as FreelingWaters, they have applied their imagery to a variety of surfaces, from walls and buildings to billboards, books, clothing, and even coffins. For their new project they have turned to antique cabinets, which they see as all-accommodating vessels just begging to be invested by the imagination. But instead of cabinets filled with curiosities, FreelingWaters’ cabinets are themselves the curiosity.
This inversion is key to the duo’s approach to an object that straddles the line between architecture and furniture, between 2D and 3D. The term “cabinet” was originally used to describe a small, private room, akin to a study. As a piece of furniture, a cabinet is decidedly volumetric, yet is always placed against a wall, facing in one direction, approached from the front. It is not such a leap, then, to imagine a cabinet as a two-dimensional image simply extruded from the background. Frieling and Wouters give us both, because in addition to painting cabinets, they have created two dimensional paintings of cabinets on the wall at 1-to-1 scale. It’s fitting that this new collection was photographed by Maurice Scheltens and Liesbeth Abbenes, another duo known for collapsing the relationship between three-dimensional spaces and flat surfaces. Through their lens, the trompe l’oeil effects are locked into place, no errant ray of light creeping in to betray the illusion.
Building upon a history of northern European painted-pine cabinets, Frieling, whose imagery is inspired by 18th-century folk art and pre- Renaissance wall painting, and Wouters, a specialist in typography and calligraphy, turn traditional ornamentation into a psychedelic wonderland. Through repetition and vibration, intricate patterns become joyful optical noise that suggests contemporary reference points: television static and cathode-ray-tube glitch art, magic-eye illusions, Rorschach tests, and even fractals. When research- ing traditional painted cabinets, the artists came across a phenomenon whereby some patterns (such as marble) were copied by successive artisans over the years to the point where, eventually, they lost all semblance of the original. This recursive game of telephone could be an apt description of FreelingWaters’s work in general, though their distortion is intentional instead of accretional reference points reimagined and reworked over and over through the embodied practice of painting and conceptual curiosity, coming out the other end as something alien yet still recognizable.
Beautiful as these pieces are in galleries, restaurants, and offices, I’m drawn to how an individual might develop a relationship with such an object over time. How a child might experience the vivid colors, psychedelic patterns, and surreal imagery. How they would lie on the floor and reach up to rub the wood with their hand, or hide from their siblings inside them. (It was through a wardrobe, after all, that the Pevensie children found the land of Narnia.) As forms, these cabinets are filled with wonder and mystery. In them, Frieling and Wouters have also found a liminal space to house their ambitions, somewhere between dimensions, between decoration and figuration, between public and private, between past and future. Who wouldn’t want to live with such impossible objects?
Text by Emmet Byrne, the Design Director at the Walker Art Center in Minneapolis. Byrne is also also the editor and designer of Task Newsletter, together with Jon Sueda and Alex DeArmond.
All photography by Scheltens & Abbenes.
Originally published in PIN–UP 31.